Bayer
Leaps
Bayer has set out to conquer 10 huge challenges facing humanity. Some people would call them impossible. Bayer calls them Leaps.
From curing genetic diseases to providing renewable organ replacement to developing a sustainable protein supply, Bayer is working to change the world for the better.
While the subject matter of these Leaps can get complicated, I helped craft a website and social campaign that could be understood and appreciated without a science degree.